The new ARIYA is the stunning expression of Nissan’s new vision. A single horizontal line replaces fussy contours. Slim LED headlights shine brightly at night, then seemingly disappear during the day. The lounge-like interior, featuring slim profile Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.
MP CURTET were commissioned by the advertising agency TBWA/Chiat to capture this vision in emotional images. The resulting campaign is now appearing on walls, screens and media channels all across the USA.
“TBWA/Chiat commissioned us to create split screen visuals. After quite a few travels and a week of shooting, we teamed up with post production house FIXIP to master the images.” MP CURTET tell us.
Equipped with e-4ORCE technology, dual motors and a unique all-wheel drive powertrain, ARIYA delivers the perfect balance between powerful and unprecedented control in all driving conditions. With an increased range, Nissan Intelligent Mobility in its purest form and an award-winning design, the new ARIYA stands for a new era of e-mobility.
It doesn’t stop there : the all-electric Nissan ARIYA aced the latest NCAP crash test with five out of five possible stars. And the new electric crossover checked all boxes in terms of passenger safety for independent test lab Euro NCAP.
GoSee : fixip.today & mpcurtet.com
Agency: @tbwachiatny @barneyjbaxter@spgold @meggggggggo @ejbosch@sammie_heston @shawnaklein
Client: @nissan @nissanusa
Retoucher: @fixip.today @mika.laujin
#mpcurtet rep by @bareps in USA
@severin.wendeler in Europe
@beamphotographyparis in France
@madeinaustria_co @_madeinaustria in Central/South America
For Commercial @lorddanger