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29.03.2022  •  Illustration NEWS

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An in-depth look at alcohol-free beer – Anton HALLMANN c/o SEPIA illustrates for the BEER CULTURE REPORT 2021 by the Austrian Brewing Union

Non-alcoholic has been a growing trend in the beer industry for several years. Which is why the Beer Culture Report 2021 takes a sober look into the history of beer – from past to present. The 13th edition of the Austrian Beer Culture Report published by the Communication department of Brau Union Österreich AG, or the Austrian Brewing Union, in 2021 is the result of comprehensive research into alcohol-free beer.

The report was illustrated by Anton HALLMANN c/o SEPIA for Brau Union Österreich. With images and infographics, he tells the story of beer, the brewing process and how alchohol-free beer is made. The survey for the report was conducted by market research institute Market among 2,094 Austrians over the age of eighteen in the form of telephone and online interviews in March 2021.

Anton Hallmann took up storytelling with illustrations already while studying for his Masters degree at the HAW in Hamburg. Today, he lives in Sweden and works for international companies, such as Brau Union.

Brau Union Österreich distributes more than 5 million hectoliters of beer in just one year – with fifteen leading beer brands, more than 100 beer varieties and constant innovation. A total of 2,700 employees throughout Austria make sure around 49,000 clients and one million beer lovers in the country are supplied with beer. The complete report is available as a free PDF via the link below.  

GoSee : brauunion.at/////Bierkulturbericht-2021.pdfsepia-illustration.de

 
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