CAROLINESEIDLER.COM : CORDIALITY as a valuable attribute for optimizing interpersonal communication with the help of illustration
CORDIALITY, straight from the heart and directed at consumers, can be a valuable attribute for optimum interpersonal communication. It promotes affection, friendship, creates trust and is a basis for community, humor and lightness.
Part of CORDIALITY is also helpfulness, empathy and friendliness just as much as assertiveness, determination and resilience – which all come in handy when coming up with creative concepts straight from the heart for consumers.
To go with it, the agency CAROLINESEIDLER.COM presents exemplary commissioned illustrations from the areas of advertising, design and editorial. The Ambassador of Illustration / carolineseidler.com
About CAROLINESEIDLER.COM
Caroline Seidler provides orientation in the thicket of possibilities for illustration, animation and conception. Long experience and empathy allow this special advice, which includes time and cost planning and project support. "There is no such thing as beautiful or ugly, the aim is to find the style that suits the briefing and storytelling, product, target group, advertising material."
Illustration for business, culture, tourism and communication. 2D, 3D, moving images. We support visual communication with illustration and animation. We focus on people's need for visual communication. We use culturally learned imagery and its psychological functions. At "The Message of Illustration carolineseidler.com" the core competence is advice.
As an expert, Caroline Seidler and her employees provide orientation and security in the thicket of possibilities: style, technology, price-performance ratio and production support. "It is always surprising and gratifying what projects and topics customers approach us with. We are known and valued in the D/A/CH economic area." The most diverse styles require a tact, the techniques require constant active engagement with new technologies and the content requires constant interest and learning: “Brainwork as a craft with a tact.”
Everyone likes to draw. A core of our cultural history is drawing, decorating, explaining, illustrating: to name just a few: representative house walls, church painting, writing as a form of drawing in books, researched maps, discovering flora and fauna, inviting film posters, political announcements, the first tourism advertisements, cartoons such as Mickey Mouse, and always: commissioned art
We build on commissioned art and make people's need for visual communication our focus. We support visual communication with illustration and animation. The development of photography pushed illustration out of the spotlight for many years: however, the trend towards valuing craftsmanship has given illustration a new place. We learned to read with pictures. Illustrators bring content to life, capture messages and needs in images, develop key visuals to appeal to consumers. Lines, composition and colors provide the impetus to delve into topics and awaken needs.
Illustrators are required to have a wide range of skills: anyone can knit socks quickly, but you need continuous practice to make a nice cable sweater. Being an illustrator is a calling. A job that is often underestimated by clients in terms of the effort, time intensity and personal commitment it requires, and at the same time unmistakably brings life to the appearance of a product or brand.
Our pool includes illustrators, animation studios, concept designers, copywriters and graphic designers who we put together according to the client's brief, individually or as a team. The carolineseidler.com office provides advice, cost and time planning and project management.
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