FURLA RE-CANDY – the iconic tote bag gets sustainable with colorful poppy animations by PLENTY c/o ANALOG / DIGITAL

For the Milan Fashion Week, FURLA introduced a new model of the iconic tote bag: The sustainable Furla Re-Candy was designed to celebrate the ten year anniversary. “FURLA invited PLENTY c/o ANALOG / DIGITAL to create a series of digital pieces to accompany the launch of their sustainable Re-Candy bag. Plenty created these colorful and playful animations, highlighting the idea of sustainability.”

Furla Re-Candy stands for innovation and sustainability: recycled materials and new, upgraded ideas thanks to cutting-edge manufacturing technology.

PLENTY from sunny Buenos Aires is a versatile team of creatives and storytellers who produce entertaining and colorful mixed-media visual content – with the firm belief that high-quality design can change mindsets and serve as a driving force of culture. Masters of motion graphics, often perfectly blending live action and CGI in fresh and creative ways. Plenty produces award-winning work for agencies and brands across four continents and has recently opened an office in Barcelona to be closer to their beloved European clients.

GoSee : analogdigital.tv

CREDITS
Creative Director: Mariano Farias
Art Director: Francisco Capuzzi
Executive Producer: Clara Etcheverry
Line Producer: Pilar Ruarte
Concepts: Francisco Capuzzi, Nohely Wild, Luis Lpez
Simulation: Nicolas Reyna, Juan Levinton
Animation Director: Hernan Estevez
Animatic: Sergio Slepczuk
Animation: Hernan Estevez, Luis Lopez, Pablo Ferreiro, Nahuel Garcia
Compo: Max Lagraña
Music: Matias Schiselman
CREDITS
Artist     Plenty c/o ANALOG / DIGITAL
Client     Furla

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too.