New TV Spot for IKEA about natural or recycled materials for their products.
Director: Frieder Wittich
DOP: Jörn Haneld
Production: Zauberberg Productions
Art Director: Niki Sauer
Producer: Eva Strittmatter Power,Kristina Habel
Visual Effects: Radoslaw Jamrog
Music: Friedemann Frank
Styling: Simone Eichhorn, Suzanne Gebhardt
Hair & Make-up: Nadin Wagner, Kim Angermann
Set Design: Grit Kronacher
Model: Jörg c/o Brodybookings
Model2: Lisa F.
Executive Producer: Frank Siegl
Head of Art Dep.: Kirsten Garbade
At IKEA, sustainable products are front and center in the company’s endeavor to make the world a better place. The goal is to become a fully circular and climate-positive business by 2030. To help promote a recycling economy, IKEA commits to recycling and procuring as many resources from renewable sources as is humanly possible. The TV spot with BRODYBOOOKINGS model Jörg presents an entertaining take.
Today, so many IKEA products are already produced in order to reach these goals – and so well, you couldn’t even tell which. Background information on IKEA’s commitment and plenty of products can be found here – GoSee : ikea.de/Nachhaltigkeit