Kate MOORE c/o ALYSSA PIZER MANAGEMENT photographs ABEONA.NYC co-founder and model Jelena Marija on the streets of New York
In Summer 2017, Abeona.NYC was founded by two friends Julie & Jelena Marija at a time when they were both living in New York. Cell phones had become an integral part of daily life, which is why they decided to design a carrying case that was both practical and stylish, to create an accessory which would keep your phone close and safe while adding to your own unique style.
Both girls grew up in Europe, but the two met in 2013 in Cape Town, South Africa. Over the next few years, they both worked and lived in cities all over the world, constantly on the move. Connecting again in NYC, they came up with an idea to combine a wallet with a phone case to create a stylish purse. In next to no time, you can make a call or text, take photos, and access your cards or use ApplePay, all while your phone remains safely secured to you. This is perfect for people on the go!
How they came up with the name : In ancient Rome, the goddess ABEONA was tasked with keeping those safe as they learned to go out on their own: “Like the goddess for which it is named, we hope that our cases will keep safe what is most important to you on your travels!”
Kate MOORE c/o ALYSSA PIZER MANAGEMENT photographed ABEONA.NYC co-founder and model Jelena Marija.
GoSee : abeona.nyc & alyssapizer.com
CREDITS
Model Jelena Marija
Photographer Kate MOORE c/o Alyssa Pizer Management
About ALYSSA PIZER MANAGEMENT
Alyssa Pizer Management is a boutique photography agency representing photographers specializing in fashion, lifestlyle, kids, sports, travel, still life and lifestyle photographers. I went to college at UCLA, where I majored in Communications and minored in Economics. I have always loved fashion. I worked at Contempo Casuals (remember them?), which led to winning “Best Dressed” in high school. I suppose that was more of a sign of things to come than that Econ minor.
After college, I sold piece goods downtown in the garment district for seven years. Then, I started looking for a change. A good friend of mine, Donna Scoggins, who was a model and actress at the time, introduced me to my first photographer, Scott Orazem. From there, I started to take on more photographers and – voila! – here I am today. I have developed my niche market of fashion, beauty, and lifestyle photographers. In addition to seeking out only the most talented photographers, I also try to only represent the nice ones. I currently live in Los Angeles with the love of my life, my daughter Sydney (and my husband, too).
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