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05.03.2024  •  Model NEWS

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Model Clarence HAASTER c/o ICONIC in the SOFT GOAT S/S ‘24 campaign, photographed by Angelina Bergenwall

Captured against the picturesque backdrop of southern France, the SOFT GOAT S/S ‘24 collection brings you a carefully curated selection of clothing that seamlessly blends soft pastels and timeless designs. Without compromising on luxury, the collection invites wearers to make a statement that resonates with the bold, sumptuous aesthetic of summer.

Angelina Bergenwall photographed Clarence HAASTER c/o ICONIC clad in the latest looks – styled by Columbine Smille.

The history of Soft Goat goes back to a dinner in 2010, when the two friends, Stephanie Bergström and Erik Magnuson, started talking about the cashmere sweater Erik was wearing. They thought that the material was both soft and comfortable, but that the prices of cashmere clothes and products were relatively high. They wondered if cashmere really had to be so expensive.

A year later, SOFT GOAT was born. Their main goal, both then and now : to sell quality clothing made from 100 % cashmere online. Using the internet as their sole distribution channel, they’re able to keep prices low – while also creating opportunities to rapidly launch new products.


CREDITS
Model: Clarence Haaster c/o ICONIC
Photographer: Angelina Bergenwall
Stylist: Columbine Smille
Hair & Makeup: Amanda Dahl
Soft Goat Team: Amanda Grahn Pettersson, Julia Hagy, Sofia Karlefeldt, Linn Messman

 
GoSee : iconicmanagement.com

 
Featuring: GoSee FASHION
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
Clarence Haaster x Soft Goat SS24

Clarence Haaster x Soft Goat SS24

 
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