‘Wind Flowers’ – Sam HOFMAN c/o MAKING PICTURES films the campaign spot for the fragrance of traditional parfumer CREED, founded in 1760
CREDITS / DETAILS / VIDEO EMBED LINK
Creed is a French perfume manufacturer as well as a former tailoring house and gentlemen’s outfitter from London. The company can look back on a more than 250-year family tradition meanwhile in the seventh generation, although there is no corporate heritage between the perfume company of today and the fashion house of the past.
The latest ‘Wind Flowers’ campaign spot was filmed by Sam HOFMAN c/o MAKING PICTURES.
The company offers perfume lines for men and women, and is known foremost for its men’s fragrances, with Aventus its main product. According to WWD, men’s perfume makes up about 70 percent of Creed’s business. Industry sources estimate that Creed’s revenues are in excess of $200 million.
The traditional perfume house has just been sold – more precisely to BlackRock Long Term Private Capital and Spanish businessman Javier Ferrán, the Diageo Chairman.
GoSee : creedboutique.com & making-pictures.com
About MAKING PICTURES
MAKING PICTURES represents exceptional photographers, directors, illustrators, animators and image makers. We’re all about pushing boundaries and setting new standards. From groundbreaking campaigns to standout content, we specialize in turning ideas into reality. With a global presence spanning London, Los Angeles, Vancouver, and beyond, Making Pictures is your go-to partner for cutting-edge production and creative craft. Our diverse roster of artists and agents are more than just professionals – they’re visionaries, experts in their field, and pioneers of innovation.
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