TV presenter and investor Joko Winterscheidt launched his very own sock label CHEERIO* with a claim to sustainability. The socks are gender-neutral and made from GOTS-certified organic cotton, or grown without synthetic pesticides and insecticides. Ruben RIERMEIER c/o JULIA WALDMANN realized the first eye-catching campaign in the CHEERIO* Forest on commission for Kemmler Kemmler.