SONAX x Jeep Wrangler Rubicon – photographed by Jan Eric EULER c/o UPFRONT against the dramatic natural backdrop of Iceland
For SONAX, photographer and DOP Jan Eric EULER c/o UPFRONT traveled to the rugged landscapes of Iceland to showcase the Jeep Wrangler Rubicon in striking visual style. The Rubicon embodies the core Jeep DNA – built for challenging terrain, with impressive traction, ground clearance, off-road capability, and confident water fording.
Set against the backdrop of Iceland’s powerful natural scenery and combined with technical performance, the resulting imagery captures the brand values of SONAX in a compelling way – with a strong sense of adventure and resilience. (Creative Direction: Peter Dippel, Production: Christoph Merzenich).
SONAX has been supporting car enthusiasts and professionals alike whenever it's about achieving the perfect appearance for their vehicle – with a brand history that dates back to 1903.
CREDITS
Client Sonax
Production Christoph Merzenich
Creative Director Peter Dippel
Photographer Jan Eric Euler c/o UPFRONT Photo & Film GmbH
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
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