Vegan can be so de-LÄTTA-ble … For the client Upfield and the agency BOOM in Hamburg, stills specialist DIRK WEYER photographed a new OOH motif. In front of his camera : LÄTTA VEGAN.
Becel, Lätta and Rama, … Upfield Holdings is a multinational food manufacturer focused on plant-based sandwich spreads (above all margarine) and is headquartered in Amsterdam, the Netherlands. The company was created through a spin off and sale of the former sandwich spread division of Unilever.
UPFIELD on UPFIELD : “People around the world are embracing plant-based foods for both health and ethical reasons. We are the authority when it comes to plant-based nutrition and the leading producer of plant-based spreads globally. Our vision for a “Better Plant-Based Future” drives positive change in people’s health, their daily lives and our planet’s sustainability.”
Multiple award-winning photographer Dirk Weyer creates stills and moving images for international brands.
GoSee : laetta.com///laetta-vegan & dirkweyer.com