Vegan and oh so de-LÄTTA-ble ! – Hamburg-based stills specialist DIRK WEYER goes vegan for LÄTTA
Vegan can be so de-LÄTTA-ble … For the client Upfield and the agency BOOM in Hamburg, stills specialist DIRK WEYER photographed a new OOH motif. In front of his camera : LÄTTA VEGAN.
Becel, Lätta and Rama, … Upfield Holdings is a multinational food manufacturer focused on plant-based sandwich spreads (above all margarine) and is headquartered in Amsterdam, the Netherlands. The company was created through a spin off and sale of the former sandwich spread division of Unilever.
UPFIELD on UPFIELD : “People around the world are embracing plant-based foods for both health and ethical reasons. We are the authority when it comes to plant-based nutrition and the leading producer of plant-based spreads globally. Our vision for a “Better Plant-Based Future” drives positive change in people’s health, their daily lives and our planet’s sustainability.”
Multiple award-winning photographer Dirk Weyer creates stills and moving images for international brands.
GoSee : laetta.com///laetta-vegan & dirkweyer.com
CREDITS
Client Upfield
Production Dirk Weyer Photography + Motion
Advertising Agency BOOM GmbH
Creative Director Mirka Degen
Art Buyer Elena Simon
Producer Carolin Sonnenschein
Post Production David Kowalski
Location BLANK studio
Photographer Dirk Weyer
Account Management Miriam Renner
About STUDIO DIRK WEYER
Dirk Weyer Photography + Motion creates complex visual worlds for still life and moving images for international clients such as Rimowa, Versace, and Lufthansa Exclusive. Dirk works in his own studio in Hamburg, with in-house post-production and project management. His work has earned him awards at the Cannes Lions, ADC, EuroBest, IF Design Award, D&AD Awards, and the prestigious Clio Awards.
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