10.04.2024  •  Advertising NEWS

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Véronique Bataille, Senior Art Buyer at PUBLICIS LUXE, is supporting the GoSeeAWARDS Jury and looks forward to seeing inspiring artwork – we present you a dreamlike adventure for CARTIER

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The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year

Fully crafted by the Publicis Luxe team, this international campaign features all the iconic jewels of the Maison Cartier: from the legendary Tank watch to the Love ring, spread around 16 animated capsules and a series of dreamlike images.

Advertising Agency: Publicis Luxe
Art Director: Jeremy Givord, Hugo Matringe, Erevan Joseph, Margaux Courveaulle
Art Buyer: Véronique Bataille

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Véronique Bataille, Senior Art Buyer at PUBLICIS LUXE, is supporting the GoSeeAWARDS  and looking forward to inspiring artwork. You can still submit a project or a spread on the topic of ‘AI Meets Reality’ free of charge through 12 April. And you can meet the art producer in person at UPDATE-24-BERLIN. Specialized in jewelry, watches and accessories, her clients include Maison CARTIER, among many others.

Publicis Luxe embarked for CARTIER on an imaginary voyage across the starry night… This international campaign showcases all the iconic jewels of Maison CARTIER: from the legendary Tank watch, to the Love ring, spread around 16 animated capsules, and a series of dreamlike images. The magical campaign was shown in stores, on Maison Cartier’s digital platforms as well as in print, digital/3D, and shop window displays.

“Reconnecting with the magical tales of winter, Cartier lights up the end of the year. An invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage. It carries with it the world of Cartier and sows in its wake the precious aura of the Maison’s creations. Beckoning us to follow, as it masterfully weaves the precious links that bond people and places, spreading a festive spirit around the world.

Whether it’s at the top of a mountain, above the clouds, the Place Vendôme in Paris, flying over a frozen lake, gliding down a snowy slope surrounded by fireflies, crossing an ocean of clouds, or getting lost in the heart of a forest of Christmas trees illuminated by fairy light, this magical journey transports us to moments of enchantment and pure magic.”

PUBLICIS LUXE
Executive Creative Director: Jasmine Loignon
Associate Creative Director: Adrien Cussonneau
Copywriter: François Pelce
Art Directors: Jeremy Givord, Hugo Matringe, Erevan Joseph, Margaux Courveaulle
Associate General Manager: Amandine Ribeiro
Commerce: Iris Decoux, Sara Tazekrit, Valentine Guigou
Post-Producer: Laurence Lévy
Art Buying: Véronique Bataille, Christine Bouffort, Beatrice Kagan
 
GoSee : publicis.com

 
The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year

The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year

 
The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year

The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year

 
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