Clemens Gerlach, CD Art of the creative agency GERLACHHARTOG, as a juror at the GoSeeAWARDS and with BRUNO BANANI Underwear S/S 2023 on GoSee
“Besides the customary agency bling-bling, you’ll also have to do without all the hierarchies and politics here. Sorry to tell you, we don’t even know how to play golf,” is the confident claim of Hamburg-based creative agency GERLACHHARTOG. For the GoSeeAWARDS themed upon ‘Visual Seduction’, we were able to get Clemens Gerlach, founder and CD Art at the creative agency, on board as a juror/viewer this year.
Clemens Gerlach has worked as an Art and Creative Director in top creative agencies in Hamburg, Düsseldorf, Berlin and London – all while collecting awards like others do parking tickets. He is an agency partner, CD, AD, and in charge of final artwork at the same time – “and he doesn’t rest until the design is as perfect as the idea,” the unanimous opinion of his agency colleagues.
Generalist or specialist? The core disciplines of marketing communication are covered by GERLACHHARTOG in-house. For everything else, from moving images to trade fair booth architecture, or programming, they find a specialist in their network who is best suited for the project at hand.
The agency was founded by Clemens Gerlach and Peer Hartog in August 2010 based upon the idea : How much agency does a brand need? The result is the essence of a creative agency: as small, streamlined and personal as possible. Which means, the founders are also the executive CDs here. CEOs Clemens Gerlach and Peer Hartog are art and text CDs, but also ADs and copywriters. Project management, social media and PR is all done in-house, with everything else from the network, partners, and in co-op.
The GoSeeAWARDS offer you the once-in-a-lifetime opportunity to participate in an online viewing that’s a class of its own. And it’s free of charge. Alongside Clemens Gerlach, many more top-notch creatives have agreed to support the GoSeeAWARDS – organized by GoSee.News for more than 20 years and the perfect chance to toss your name, your project into the creative ring.
GERLACHHARTOG presents us the BRUNO BANANI Underwear/Spring-Summer 2023 campaign here on GoSee, photographed by Tamara Arne (CD: Clemens Gerlach, styling: Mimi RONCEVIC c/o BLOSSOM MGMT, hair & makeup: Stefanie Mellin c/o Ballsaal).
GoSee : GoSeeAWARDS.com & gerlachhartog.de
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