JANA EDISONGA in charge of photography & directing for the ‘Ready to Shine’ campaign of MEYER BURGER, premium brand for solar modules, for Jung von Matt / Spree
CREDITS / DETAILS / VIDEO EMBED LINK
From technology and machine suppliers for the solar industry to premium manufacturers of solar modules Made in Germany. For this transformation, the solar specialist got backup from lead agency Jung von Matt / Spree. Meyer Burger is on its way to becoming a premium brand, to impress both B2C and B2B clients alike and set new standards in the solar industry.
The latest campaign puts the power of the sun front and center. Booked for it was Jana Edisonga, photographer and director from the area of fashion, who is known for her virtuosic use of light. “I photographed the stills and directed. It was a wonderful and challenging project because it was, of course, all about light, light, light – and how we could weave these solar allegories into our scenes in the most beautiful way.”
“With ‘Ready to Shine’, we have created a communication platform for international use, which not only promises a special brand experience but also equally appeals to B2C and B2B clients,” says Jan Harbeck, Creative Manager of Jung von Matt SPREE. “But much more importantly : The platform gives us a creative playground on which we can tell emotionalizing stories which will help us to distinguish Meyer Burger as a premium brand.”
Responsibility for production was in the hands of Blue Bunny Production, and animation was taken care of by Sehsucht, with music composed by Sizzer. The campaign targeted at consumers can be seen across ten European markets and contains several online measures besides the main film.
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A BLUE STAR ARE APPROVED BY GOSEE
28.12.2021