‘Turn Executives into Leaders of the Pack’ – MARKUS MUELLER shoots husky whisperer Hendrik Stachnau for the LEXWARE ‘Dreams’ campaign
The LEXWARE brand campaign ‘Dreams’ by the agency Reinsclassen is entering the next round. On TV, in print and across all relevant social media channels, the word is now : “If you have big dreams, you need someone who has your back. For finances, taxes and accounting.”
The testimonials for it were protagonists with very special dreams : wrestling promoter Jazzy Gabert, everyone’s favorite falconer Achim Häfner, and last, but not least, mental coach Hendrik Stachnau presented here. He was photographed by MARKUS MUELLER in cooperation with WE LOVE artbuying.
Up north in icy cold Sweden, Markus Mueller shot the new motif for LEXWARE. The protagonist this time: extreme athlete and husky whisperer Hendrik Stachnau. The dream of the mental coach? Turning executives into leaders of the pack.
Already as a child, Hendrik was fascinated with huskies and their special social behavior. After numerous sled dog championships, Hendrik is using his extreme experiences for his coaching seminars to open new perspectives for executives. He leads them deliberately onto thin ice, in the middle of the wilderness, to show them what team leadership truly means.
As a mental and business coach, he is living his dream: Turning executives into leaders of the pack. Annoying chores like accounting are yesterday’s news for him – because he has someone who has his back.
GoSee : m-mueller.org
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