‘Designed To Exceed Your Expectations At Every Turn’ – PATRICK CURTET, aka MPCurtet, face-to-face with the GENESIS GV80
“Meet the first ever SUV from GENESIS, pushing the limits of style and performance with a full suite of intuitive technology, all-road capability, luxurious comfort for all passengers, and design that stops you in your tracks.” The Genesis GV80 ushers in a new era of what a modern luxury SUV is meant to be. MP CURTET was commissioned by the agency Innocean USA to enhance the beauty of the beast both on road and off.
“We developed the GV80 by looking inward and asking ourselves how the Genesis brand DNA could put our very first SUV a cut above the rest, and I’m overwhelmed by what the design, engineering and development teams have accomplished. It’s proof that we infuse the spirit of youth and wonder into everything we do.” Mark Del Rosso, CEO, Genesis Motor North America.
Creative director was David Mesfin, art buyer and agency producer was Rachel Crain, and it was produced by MJ 68. Post production by Jenny Cremer.
GoSee : genesis.com////genesis-gv80
CREDITS
Client GENESIS
Advertising Agency INNOCEAN USA
Creative Director David Mesfin
Art Buyer Rachel Crain
Post Production Jenny Cremer
Photographer MP CURTET
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com
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