'Hocke' (German for squat) – a revived 90s hip-hop pose, trending on instagram and in fashion editorials – is the title of a series by BAM, aka Ben and Martin. The two photographers portrayed chilled car lovers, posing with a vintage Golf Mk1 and a Toyota Tazz on the beaches of Muizenberg, outside of Cape Town.
South African manufacturing plants were the last to build entry-level cars up until the late 2000s, and both models are still hugely popular today, greatly defining the streetscapes of the cities. All bare bones and boxy, these affordable cars are like blank canvases that can be driven as they are or pimped out and completely converted under the hood to challenge modern supercars for a race.
CREDITS
Production Jana Ehrpunkt & Richard Mellon c/o Just Us Production
Post Production RECOM GmbH & Co. KG
Styling Sarah Hugo-Hamann, Asseblief Vintage
Hair & Make-up Yuki Shoji
Model My Friend Ned
Model Boss Models Cape Town
Photographer BEN & MARTIN
GEAR Glow Photo & Film Hire
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.