‘Lajzol Serious’ – PAWEL FABJANSKI photographs the album artwork for Polish rapper Paweł Łajzol
Polish musician Lajzol just presented his first solo album – after being busy rapping for some 20 years in various crews and working on hip projects.
“The artist wanted us to play with his image in a non-standard way. ‘Lajzol Serious’, the album title, is obviously a reference to the famous line ‘Why so serious?’ from the movie ‘The Dark Knight’ with Heath Ledger. The album shows different sides of Lajzol – both the wild, the bragga and the darker, more reflective side.” says Pawel Fabjanski.
The idea was to tell a story about emotional states through the use of distorted facial expressions and obvious joy, with a fake smile : “The frugality of colors and the tone of the photos were meant to be a tribute to the world of comics and a clear reference to the Joker as well. The whole expression was supposed to be exaggerated, not entirely serious – if we play with one’s image, let’s do it boldly. The use of scenographically simple elements (a prepared zine, handmade collages created on set, glasses, grills) allowed to build a coherent and visually strong story of laughter and more aggressive, crazy (absurd?) shots/frames.” Pawel Fabjanski tells GoSee.
“Seen in the photo (head in bag, comment by the editor) is the album cover created during the photo session, where the music video for ‘Łajzol Serious’ was also created. To realize these projects, I worked with the exact people I dreamed of: @jacekwalesiak @pawel_fabjanski @sworo @directedbypak @kuba_sway @niedzielak_mateusz @slow_anka and others, not mentioned here. Of course, thanks also go to the @2020.loading team, who perfectly understand my vision (even though I try to explain it) and without whom this all wouldn’t be possible.” Paweł Łajzol, musician.
GoSee : fabjanski.com
CREDITS
Client 2020.loading
Creative Director Jacek Walesiak
Producer Aleksandra Sworowska
Hair & Make-up Anna Słowińska
Set Design Mateusz Niedzielak
Photographer PAWEL FABJANSKI
Executive Producer SHOOTME, Michał Majewski
photo assistant Tymek Maciejewski
set-des. assistant Olek Skrzypiec
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
17.05.2023