'Royal protection for the adventures in life' is promised by the BAVARIAN INSURANCE CHAMBER. Campaign photos by MARKUS MUELLER
For the BAVARIAN INSURANCE CHAMBER, Berlin-based photographer MARKUS MUELLER and his team went over the hills and through the woods in idyllic alpine landscapes. Weather Nebelhorn or Sudelfeld, the most beautiful corners of the Free State for the campaign motifs. The first results can now been mostly seen in Bavaria – and, of course, here on GoSee. Organization was coordinated by GoSee member PEAK PRODUCTIONSPEAK PRODUCTIONS, and the photos were retouched by FOTOMAKI RETOUCHING. The executive agency was Hello Munich with AD Konstantin Keim.
CREDITS
Client Versicherungskammer Bayern
Production Peak Productions
Advertising Agency Hello München
Creative Director Chris Mayrhofer
Art Director Konstantin Keim
Post Production Fotomaki Retouching GmbH
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
