GoSee member MAX VON TREU c/o Kathrin Hohberg photographed e-bikes in Munich for BMW. The modern bikes have a convincing sporty BMW design. High-quality craftsmanship and reliable mechanics ensure an optimal driving experience as a city bike for urban or overland use, or even light off-road use. The BMW bicycles combine the design of a mountain bike with the slim and fast tires of a trekking bike or even a luxury class cross bike. Styling of the lifestyle motifs was in the hands of Jürgen Claussen, and production was taken care of by GoSee member ADD PICTURES. Digital support: BLINK IMAGING.
CREDITS
Client BMW
Production Add Pictures / Tobias Seifert
Styling Jürgen Claussen
Photographer MAX VON TREU @KATRHIN HOHBERG
About MAX VON TREU
It was at the tender age of six when he was given his first snapshot-camera that Max von Treu, born in Munich in 1979, started showing interest in photography. Things got a little more serious when he got his first proper camera at the age of 17. It was love at first sight and a never ending array of snap shots, taken during early travels around the world. After graduating in Munich, Max decided to move to London to study mixed media arts at the University of Westminster. His main focus was filmmaking at first and it was only after he finished his studies and while assisting various fashion photographers that he discovered his passion for fashion and portrait photography. His professional career as a fashion photographer began when he was 25. Max is currently based in Berlin and Munich shooting for clients around the world.