'Sporty styling & breathtaking performance' - Jeff Ludes photographs the TOYOTA models CAMRY and PRIUS C in sunny Phoenix for Saatchi & Saatchi
Jeff LUDES was on the road for SAATCHI & SAATCHI and the client TOYOTA. "I completed two projects for Toyota so far this year, the new Camry and the new Prius C. First up, the Camry was shot in hot & sunny Phoenix, Arizona. With a radical redesign, the new vehicle got a lot of stares wherever it went. To create shots for brochure, web, and social media, the shot list included everything from interiors to running shots and loose lifestyle scenarios. The whole thing took six days," the transportation photographer tells GoSee.
"Next was the Prius C, a top-secret model that required shooting in completely secure locations. When a "superbloom" of wildflowers hit Southern California this year, the team jumped at the opportunity, which perfectly fit with the colorful little car," says Jeff Ludes. We bring you the result here on GoSee.
CREDITS
Advertising Agency Saatchi & Saatchi
Art Director Siew-Lin Cheah
Art Buyer Brittany Cernansky
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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