‘Time is not just money anymore, it’s a love thing’ – CHRIS TRIBELHORN shoots the still life short film for Swiss watch brand MAURICE DE MAURIAC
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When Daniel Dreifuss was still a banker, most recently in New York, he led a fast-paced life. Time was money then. Until the financial system crashed. When Daniel Dreifuss turned his back to money and focussed on time. The spectacular time kept by mechanical watches. For more than 25 years, the native of eastern Switzerland has been back in the New York of Helvetia – Zurich. In 1997, he registered the MAURICE DE MAURIAC brand. Since then, he has been enjoying the deceleration of meticulous watchmaking and sells them around the world. And time is suddenly money again – just a bit different.
“At the moment, we can’t go about business as usual since we can’t fly, but also thanks to social distancing. And even though I normally only photograph and film in the areas of beauty and fashion, I’ve now realized the still life production presented on GoSee, which I had a lot of fun doing.” Chris TRIBELHORN tells GoSee.
He shot the film all about watch brand MAURICE DE MAURIAC in his studio in Stockholm. “The watch brand is very cool, individual, perhaps somewhat crazy – and very, very fine.” By the way: There’s a 10% rebate on all online orders at the moment. Promotional code: STAYATHOME.
GoSee : mauricedemauriac.ch
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