'Two friends, a canoe and a Jeep in the amazing landscapes of Banff' – the travel reportage defying the elements by Jeff Ludes in Canada
"Shoot what you love" is the motto of Jeff Ludes, who took on the the challenge of automotive photography after graduating with a degree in photography and who today shoots global campaigns for BMW, Ford, GMC, Infiniti, Honda, Subaru, Porsche, Lexus, Toyota, Nissan, Kia or Mitsubishi, presents here on GoSee a personal project which he photographed in fall in the uninhabited forests of Canada. Jeff tells GoSee: "Toward the end of summer, I set out for Banff, Canada, to shoot a personal series in the most dramatic landscapes I could find. Over several days, I explored the region, shooting a simple story about two friends, a canoe, and a Jeep. The best moment of the shoot was when the storm began to clear, just as they reached an amazing vista on the mountain. It was a great reminder: don't look too closely at the weather reports – just go out and shoot!".
CREDITS
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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