‘Vegan is hot!’ PETA campaign with actress Ursula Karven staged by ESTHER HAASE
Actress Ursula Karven makes an appearance for PETA with a sassy and colorful look. To do so, for example, the dedicated activist took a bath in an enormous amount of red chilis – true to the campaign slogan ‘Vegan is hot!’. She was staged by star photographer ESTHER HAASE, who is a close friend of hers.
With the campaign, Ursula is supporting PETA’s Vegan Start program and would like to inspire people to make vegan nutrition a part of their daily lives. Esther and Ursula were immediately more than happy to support the good cause pro bono with their photos, much to the liking of PETA.
Animal lover and businesswoman Ursula Karven has loved living a vegan lifestyle for quite some time. Besides yoga and political activism, sustainability plays a major role in the everyday life of the actress. “For around three years now, I have been eating a vegan diet and feel healthier and full of energy. And I’m also doing something useful for animals and the climate at the same time.”
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