Right on time for the Octoberfest, HIRMER LANDLUST launched its campaign with the claim ‘We Are Munich’, which was photographed by SACHA TASSILO HÖCHSTETTER in downtown Munich. Creative direction was in the hands of Mimi Hoch, with hair & makeup by Sigi Kumpfmüller and styling by Martin Unger.
Just ended, the Munich Octoberfest 2023 chalked up a record number of visitors: 7.2 million came to the fair to be exact. That makes it the third time now, with 1984 and 1985, that it has surpassed the seven million mark. Playing a particularly special role though in Bavaria are, of course, the traditional costumes – even after the world-famous fest is finished.
Hirmer: “Traditional clothing is our tradition. It’s what connects us to our home, Bavaria and Munich. Naturally, similar to other clothing, it is also a fashion statement with which we express our personality. There are many regions in Germany, and each has its traditional clothing – evolved through history to tell the story of the customs and traditions of the place…”
GoSee : sachahoechstetter.com
CREDITS
Client HIRMER
Creative Director Mimi Hoch
Styling marvin unger
Hair & Make-up Sigi Kümpfmüller
Model francesco ruggiero
Model gary greenwood
Model charly kponto
Photographer sacha tassilo hoechstetter
About SACHA TASSILO HÖCHSTETTER
Sacha Tassilo Höchstetter - photography&film - 1972 born in Munich, Germany.
92 University - entrance diploma, Wasserburg am Inn
93 study of psychology Munich
95 study of english, London
96 move to Berlin, starts as a photo assistent at: Stefan Geiser and Frank Wöllfing-Seelig
97 move to Sao Paulo, photo assistent at:
97 Andreas Heiniger, publicity photographer and film-maker
98 Marcio Rebelo, stillife photographer and artist
99 Paulo Fridman photojournalist
00 Reinaldo Coser, people and fashion photographer
2003 starts his own studio in Sao Paulo
2004 works and lives in Sao Paulo and Munich as a photographer
2012 starts making fashionvideos
for more information please look up in my BIOGRAPHY on my webpage: www.sachahoechstetter.com