‘What counts and what shapes our lives’ – MAX VON TREU photographs for the 15 Year ICON Anniversary Issue
15 Years of ICON. Publishing house Axel Springer writes : “15 years of ICON are 15 years of the most beautiful fashion, design, beauty, travel, watches and jewelry. Since 2006, the style magazine, a supplement in WELT AM SONNTAG, has stood for luxury with soul and presents icons along with skilled and visionary people.”
MAX VON TREU photographed the editorial presented here for the 15 Year Anniversary Issue with models Bodgan and Darina.
Editor-in-Chief Inga Griese : “For 15 years, ICON has symbolized the joy of the beautiful and valuable things in life – inspiring readers with icons and stories and showing what counts and what shapes our lives. Luxury also entails reflection on sustainability, which is part of our editorial vision. I am grateful for the wonderful team who make ICON such an iconic magazine with their marvelous creativity and skills.”
The Anniversary Issue was published on 25 and 26 September in WELT AM SONNTAG and was also featured for the first time in the new Saturday early issue of the Sunday paper. Plus, ICON published a Collector’s Issue for the first time, produced with a more sophisticated design and distributed additionally to particularly attractive target groups in the luxury market.
Carola Curio, Publisher ICON : “Over the course of 15 years, ICON has evolved into the market and innovation leader in the supplement sector, and is positioning itself today as the leading style magazine in German-speaking countries with high-end topics on luxury and aesthetic. As a supplement in WELT AM SONNTAG, ICON reaches an affluent target group, and we can guarantee our advertising clients a minimum print run of 250,000 copies, which we have even increased to 350,000 for the Anniversary Issue.”
ICON appears nine times each years in WELT AM SONNTAG and is at the heart of the ICON Group, which also publishes the magazines Mr ICON, UHREN and Die Stilisten Hamburg as well as the digital iconmagazine.de and icon.magazin on Instagram.
The models were styled by Julia Quante, with hair, make-up & grooming by Gabrielle Theurer c/o Basics.Berlin. Post production and digital support came from BLINK IMAGING. Max von Treu is represented by Kathrin Hohberg.
GoSee : iconmagazine.de & maxvontreu.com
CREDITS
Client ICON Magazine
Post Production blink imaging
Styling Julia Quante
Hair & Make-up Gabrielle Theurer c/o basics berlin
Photographer Max von Treu
About MAX VON TREU
It was at the tender age of six when he was given his first snapshot-camera that Max von Treu, born in Munich in 1979, started showing interest in photography. Things got a little more serious when he got his first proper camera at the age of 17. It was love at first sight and a never ending array of snap shots, taken during early travels around the world. After graduating in Munich, Max decided to move to London to study mixed media arts at the University of Westminster. His main focus was filmmaking at first and it was only after he finished his studies and while assisting various fashion photographers that he discovered his passion for fashion and portrait photography. His professional career as a fashion photographer began when he was 25. Max is currently based in Berlin and Munich shooting for clients around the world.
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