4F X Beijing 2022 Olympic collection – high-tech sportswear photographed by PAWEL FABJANSKI in Iceland

In several East European countries, it has already been celebrated for years. The Polish brand 4F offers sportswear and athleisure apparel for every kind of activity. Developed by athletes for athletes, the focus is on improved performance and the fun of training. The Olympic collection – a modern symbiosis of fashion & function – was photographed by PAWEL FABJANSKI in Iceland.

Pawel tells GoSee about the production : “The shoot took place in Iceland. Incredible light, low-hanging sun, vast open spaces and a blue & white color palette are the ingredients with which we conjured up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (Arctic blue) and sea navy blue, which strongly emphasizes the national shade of red in details,” Wojciech Harus, Head Designer of the 4F Olympic collections, tells us about the creative process.

“One third of the collection consists of materials obtained from recycling. Used for example in the items of clothing were processed coffee beans and processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material with 36% of its fibers from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.”

In 2008, 4F began the cooperation with the Polish Olympic Committee and has represented seven international teams since. Each collection is designed in a two-year process by a team of specialized sportswear designers using special technologies.
CREDITS
Creative Director     Monika Czesak
Producer     Ola Raszczuk
Post Production     Final Touch
Styling     Joanna Peczkis
Make-up     Justyna Szczęsna
Location     Rafał Szczerbowski
Model     Maja Salamon / Division
Model     Davyd / System Mgmt
Photographer     PAWEL FABJANSKI
head desinger     Wojtek Harus
photo assistant      Tymek Maciejewski

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

  PAWEL FABJANSKI - 4F Beijing Collection

 

PAWEL FABJANSKI - 4F Beijing Collection

The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.

About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.

Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.

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