In several East European countries, it has already been celebrated for years. The Polish brand 4F offers sportswear and athleisure apparel for every kind of activity. Developed by athletes for athletes, the focus is on improved performance and the fun of training. The Olympic collection – a modern symbiosis of fashion & function – was photographed by PAWEL FABJANSKI in Iceland.
Pawel tells GoSee about the production : “The shoot took place in Iceland. Incredible light, low-hanging sun, vast open spaces and a blue & white color palette are the ingredients with which we conjured up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (Arctic blue) and sea navy blue, which strongly emphasizes the national shade of red in details,” Wojciech Harus, Head Designer of the 4F Olympic collections, tells us about the creative process.
“One third of the collection consists of materials obtained from recycling. Used for example in the items of clothing were processed coffee beans and processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material with 36% of its fibers from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.”
In 2008, 4F began the cooperation with the Polish Olympic Committee and has represented seven international teams since. Each collection is designed in a two-year process by a team of specialized sportswear designers using special technologies.