16.10.2023  •  Photographers NEWS

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Attenzione - the Nonnas are coming! - CAROLIN UNRATH photographs the ‘Nonna Approved’ campaign for L’OSTERIA

Authenticity, love and Italian culinary craft – these are the at the heart of the newest ‘Nonna Approved’ campaign for L’OSTERIA. It was produced by The Sweetspot GmbH for Grabarz XCT, and on set for stills was photographer CAROLIN UNRATH.

The central topic of the campaign : Just how good are the pizzas and pasta d’amore at L’Osteria really? And precisely why they asked the perhaps toughest jury in the world when it comes to Italian cuisine : three genuine Italian Nonnas.

“We accompanied Caterina, Franca and Nunu on a wonderful trip from Italy to Munich – no script, no plan B. Just real emotions and raw opinions.” Carolin Unrath, photographer.

“More than 228 years of cumulative pizza & pasta experience is brought to the table by Nunu (80), Franca (66) and Caterina (82). Practically born with a pasta spoon in their mouths, they were surrounded by an aura when we first met quite similar to that of the legendary Italian soccer coach – everyone listening in awe and hoping to have a bit of praise bestowed upon them in the end for what they’ve done. Because that was the objective, the very reason for our trip to Italy – to find genuine Italian grandmothers and, not afraid of their harsh verdict, serve them our best, best pizza and pasta d’amore for their strict assessment. However, within our familiar surroundings at a L’Osteria in Munich. At least we had the home advantage .” L’OSTERIA.

L’Osteria is a restaurant franchise system of FR L’Osteria SE founded in 1999 with restaurants in Germany, Austria and Switzerland, as well as the UK, France, Luxembourg, the Netherlands and the Czech Republic. The menu is standardized and limited to pizza in one (over-)size of 45 cm, plus pasta, salads, antipasti and desserts. There is an additional Menu della Casa which changes monthly.

Grabarz XCT creates user experiences for brands that can be touched, tried out, interacted with or that are simply fascinating. Whether in the digital space or at a physical event.

GoSee : losteria.netcarolinunrath.com

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

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CAROLIN UNRATH

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CAROLIN UNRATH

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CAROLIN UNRATH

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CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
CAROLIN UNRATH

CAROLIN UNRATH

 
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