For their new eSUV campaign, Hyundai & Innocean Berlin commissioned Cologne-based photographer & director duo Ben And Martin, a.k.a. BAM. With creatives Igor Karpalov & Christoph Stender for Innocean Berlin, it was off to Dutch architecture capital Rotterdam.
With this team, BAM realized the complete package with everything from campaigns to SoMe or even catalogue motifs for Hyundai. The result is an authentic – fresh & sunny mix of transportation and people from downtown Rotterdam.
Production was in the hands of GoSee member Claas Crop Creative Productions and Hotel Rebel. Styling came from Natalie Schneider, with post under the direction of POP. & BAM Studio.
CREDITS
Client Hyundai
Production Claas Cropp Creative Productions
Advertising Agency Innocean Berlin
Creative Director Igor Karpalov
Art Director Christoph Stender
Art Buyer Martina Teuchnerova / Martina Teuchnerova
Post Production POP x BAM Studio
Styling Natalie Schneider
Photographer BEN AND MARTIN
PRODUCTION Hotel Rebel
REP Kai Tietz Produktion GmbH, Kai Tietz
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.