Vice Media subsidiary VIRTUE is the new lead agency for the Volkswagen R models. To realize the various launch campaigns, VIRTUE commissioned Cologne-based photographer team BAM.
Together with creatives Anna Nowok, Johannes Jatho, Romano Dudas and Producer Matthias Lip from VIRTUE, the production took them to southern Germany. The result is a fresh and modern mix which emotionally stages the lifestyle and premium character of the VW R models.
Production was supported by Kai Tietz together with GoSee Member Andreas Hofmann from PEAK Productions. Styling was taken care of by Natalie Schneider, and H&M came from Nadine Thoma @ NINA KLEIN. The look & feel was created in cooperation with TREY Digital Studio.
CREDITS
Client VW-R
Production Peak Productions
Advertising Agency Vice Media GmbH
Creative Director Anna Nowok
Art Director Johannes Jatho & Romano Dudas
Producer Matthias Lip
Post Production TREY Digital Studio / Elisabeth Winter
Styling Natalie Schneider
Hair & Make-up Nadine Thoma c/o Nina Klein
Photographer BEN & MARTIN
REP Kai Tietz Produktion GmbH, Kai Tietz
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.