BEN & MARTIN : Photograph the all-new VOLKSWAGEN ID.5 campaign for DDB VOLTAGE OMC - Part#2 here for you on GoSee
VOLKSWAGEN presents the new and all-electric VW ID.5 plus its sportier GTX version. To realize the various launch campaigns, DDB VOLTAGE OMC commissioned Cologne-based photographer team BEN & MARTIN, a.k.a BAM – specialized in transportation x emotion.
Nature, architecture, the cityscape, … together with the creatives from DDB VOLTAGE, the production took them down south: Destination: Spain, a country as sunny as it is multifaceted. The result is a fresh and modern mix, which emotionally stages the lifestyle and premium character of the VW ID.5 models against thrilling backdrops.
“The VW ID.5 combines a sporty, elegant coupé design with the qualities of the ID. family: the versatility of an SUV and the sustainable performance of an electric vehicle – that can be updated over-the-air and is ready to redefine e-mobility.” VOLKSWAGEN.
Production was under the executive of Kai Tietz, who was supported by Sonda Productions. Styling was in the hands of Mafer Navas, and hair & makeup were taken care of by Olivia Marcos. The look & feel were created in collaboration with Digitales Leben.
GoSee : benandmartin.com
CREDITS
Client VOLKSWAGEN AG
Production SONDA Productions / Werner Dürsteler
Advertising Agency DDB VOLTAGE OMC
Post Production DIGITALES LEBEN
Styling MAFER NAVAS
Hair & Make-up OLIVIA MARCOS
Photographer BEN & MARTIN
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
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