BEN & MARTIN photograph the MERCEDES-BENZ T Class campaign for Preuss und Preuss with a good vibe mix in Cape Town
Straight to the top – The T Class is the gateway to the world of Mercedes-Benz, above all for families and people who not only like their day nice and full – but also a full car. Mercedes-Benz has big plans for its new premium small van : The T Class is designed to climb straight to the top of the segment and give the established competition a good look at its tailgate from now on.
Booked by PREUSS & PREUSS to realize the various launch campaigns was the internationally renowned photographer team BEN AND MARTIN, a.k.a BAM, specialized in Transportation x Emotion.
Together with the creatives from PREUSS UND PREUSS, they took the shoot to Cape Town, the result of which is a fresh good vibe mix staging the premium & lifestyle character of the new Mercedes-Benz T Class in emotional and authentic imagery. Production was in the hands of Kai Tietz, who was supported by Cape Town Productions. The look & feel were created in cooperation with Digitales Leben.
GoSee : benandmartin.com
CREDITS
Client Mercedes-Benz AG
Production Cape Town Productions / Gavin Levy
Advertising Agency Preuss und Preuss
Creative Director Preuss und Preuss / Melanie Specht
Producer Ryan / Cape Town Productions / Ryan Gelderblom
Post Production Digitales Leben
Styling Robynne Kahn
Hair & Make-up Charmaine de Kock
Photographer BEN & MARTIN
REP Kai Tietz Produktion GmbH, Kai Tietz
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
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