10.08.2021  •  Photographers NEWS

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BMW 4 Series Coupé - UWE DUETTMANN photographs the rebellious individualist for ‘The 4 - Enjoy Every Edge’ campaign for BMW and the agency Serviceplan

Transportation specialist UWE DÜTTMANN photographed the BMW 4 Series Coupé in cinematic scenery with a perfectly filmed interplay of colors paired with meticulous styling down to the last detail. The executive agency was Serviceplan.

BMW : “Watch the arrival of the latest in the line: the new BMW 4 Series Coupé is poised to bring a whole new level of dynamic potency and stylistic individuality to the world. The styling of the new BMW 4 Series Coupé provides an expressive showcase for the individual character, which radiates pure driving pleasure from every angle. The latest generation of the sporty two-seater for the premium midsized car segment underscores its distinctive character profile with both a vehicle concept focused squarely on delivering dynamic driving pleasure and the clear differentiation of the coupé from the new BMW 3 Series. This is the next chapter in a coupé tradition shaped by numerous legendary BMW models.”

Born in Germany, Uwe Düttmann has been honored over the course of his impressive career with every important award in the advertising community – from the Cannes Lions to the ADC New York. After studying Visual Arts in Düsseldorf and then at the HFBK in Berlin, Uwe Duettmann worked as the assistant of Hans Hansen and Annie Leibovitz for many years.

And today, following more than 20 extremely successful years in the business, the portfolio of Uwe Duettmann shows a wild and crazy mix of photos that are sure to immediately raise your eyebrow or even conjure a smile onto your face. GoSee : bmw.comduettmann.com
CREDITS
Client     BMW / Christian Lekies
Creative Director     Serviceplan / Falk Pegelow
Photographer     Uwe Duettmann

 
UWE DUETTMANN "THE 4"

UWE DUETTMANN "THE 4"

 
UWE DUETTMANN "THE 4"

UWE DUETTMANN "THE 4"

 
UWE DUETTMANN "THE 4"

UWE DUETTMANN "THE 4"

 
UWE DUETTMANN "THE 4"

UWE DUETTMANN "THE 4"

 
UWE DUETTMANN "THE 4"

UWE DUETTMANN "THE 4"

 



About UWE DUETTMANN

After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz. He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« Uwe Duettmann notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«

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SOURCE : UWE DUETTMANN