BMW 7er Li - photographed by Marc Trautmann in the desert of China
The photographer staged the BMW 7er Li for the Chinese market. Marc on the production: “In cooperation with the Beijing/Shanghai-based production company Moto Artists, we shot the technology driven flagship of the BMW family in China: the new 7 series Li. The landscape in the western red desert was lightened by night with huge follow lights and laserguns to create a mysterious unseen surrounding for the laser light technology in the 7 series.”
CREDITS
Client BMW China
Production Moto Artists
Advertising Agency Serviceplan Beijing
Creative Director Kathrin Güthoff
Art Director Lennard Niemann
Photographer Marc Trautmann
About MARC TRAUTMANN
CURRICULUM VITAE
Born in the 60´s
Grown up in the 70´s
Starting with Photography in the mid 80´s
In the late 80´s he started studies in Photography and Art History
In the late 80´s he started assisting and working for photographers in Germany and international.
Travel through Central and South America in 92´
Worked for Annie Leibovitz in 1994 on shoots in Paris and Germany.
Travel through South East Asia in 94´
After his travels he started to set up his own phtographers atelier.
His work was always influenced by Film Music, Fashion and Arts.
In his early days he worked for fashion brands, electronic music magazines and took pictures of Daft Punk, Air, Chemical brothers and many more.
He shot Fashion for Vogue Hommes, Optimum Magazine and brands like Drykorn.
His knowledge for car photography he gained from assisting to car photographers and travelling all over the world to shoot cars in landscape and architectual enviroment.
In his present time he is mainly shooting Cars and People.
Beside that he works on personal projects.
One is a lifetime project named “Cinemasopes fictional film stills”
Another one is off the Radar
Another one is secret areas
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