CHRIS TRIBELHORN photographed the social media and outdoor campaign ‘In Full Bloom’ in his studio in Stockholm for the LYFT / LAB x CRA-YON fragrance collection. LYFT commissioned the fashion and beauty photographer with an unusual production, the result of which we are more than delighted to present you here on GoSee. Styling was taken care of by Swedish fashion designers Antonia Pihl and Louise Xin.
“For our fourth collection named ‘In Full Bloom’, we are collaborating with CRA-YON Perfumes. Collection No. 04 is not only about groundbreaking new scents, it’s an immersion into a floral universe. LYFT/LAB and CRA-YON are both inspired by consumer feedback and innovation within our fields. Which is why we’re so proud to be collaborating with CRA-YON on a perfume collection inspired by ‘In Full Bloom’, enabling us to create a unique third experience – together. CRA-YON has developed three complementary fragrances based on three scents: Apple Blossom, Rose Honey and Lavender.”