CHRIS TRIBELHORN photographs ‘In Full Bloom’, the social media and outdoor campaign for the LYFT / LAB x CRA-YON fragrance collection in the three scents Apple Blossom, Rose Honey and Lavender
CHRIS TRIBELHORN photographed the social media and outdoor campaign ‘In Full Bloom’ in his studio in Stockholm for the LYFT / LAB x CRA-YON fragrance collection. LYFT commissioned the fashion and beauty photographer with an unusual production, the result of which we are more than delighted to present you here on GoSee. Styling was taken care of by Swedish fashion designers Antonia Pihl and Louise Xin.
“For our fourth collection named ‘In Full Bloom’, we are collaborating with CRA-YON Perfumes. Collection No. 04 is not only about groundbreaking new scents, it’s an immersion into a floral universe. LYFT/LAB and CRA-YON are both inspired by consumer feedback and innovation within our fields. Which is why we’re so proud to be collaborating with CRA-YON on a perfume collection inspired by ‘In Full Bloom’, enabling us to create a unique third experience – together. CRA-YON has developed three complementary fragrances based on three scents: Apple Blossom, Rose Honey and Lavender.”
CREDITS
Client LYFT Sverige
Styling Antonia Pihl & Louise Xin
Hair & Make-up Helen Borg
Location Play Studio, Stockholm
Photographer Chris Tribelhorn
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