Chris Tribelhorn photographed the campaign for the new Xiaomi M11 cell phone in his Stockholm studio with pop star Eric Saade. The motifs are used for outdoor advertising in Scandinavia and across all imaginable social media channels of the company.
Eric Saade is one of the most famous pop stars in Scandinavia. You still might know the singer, songwriter and presenter from the boy band What’s Up! which he left in 2009 to pursue a solo career. After winning at the Melodifestival in 2011 with the song ‘Popular’, he represented Sweden at the Eurovision Song Contest in Germany that same year and took home third place.
Eric Saade was born in 1990 in Kattarp just outside of Helsingborg as the son of a Swedish mother and a father of Lebanese-Palestinian heritage. His parents got divorced when he was four years old. He is the second oldest of eight siblings and half-brothers and -sisters. At thirteen, he began writing songs. He first became noticed when he won on the Swedish music show Joker. His greatest passion was soccer before he signed his first music contract at the age of fifteen.
“Of course, we hardly had time for the shoot, and we had to deliver the retouched photos as a matter of fact that very evening. The cell phone really has a super camera for photo and film by the way.” Chris Tribelhorn tells GoSee.
Xiaomi Tech is a Chinese electronics manufacturer. The company was founded in 2010 by Lei Jun and is among the largest smartphone manufacturers in China. And if you want to hear what Eric sounds like – it’s this way to his Spotify account. GoSee : open.spotify.com