08.09.2021  •  Photographers NEWS

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Closer to Nature – SALLYHATESWING produces photo and video content for jewelry label COEUR DE LION

COEUR DE LION is a leading manufacturer of stylish designer jewelry from Germany. The brand was founded in 1987 in Stuttgart by Carola and Nils Eckrodt, and the Head of Design is Carola Eckrodt. Sallyhateswing produced photo and video content for the Fall/Winter 2021-22 collection in Majorca and the south of France. Styling of models Alexandra Lübke, Klau Coba and Anna Avila came from Sarah Schmid c/o Sallyhateswing, with hair & make-up by Melanie Bulu c/o Nina Klein Agency.

COEUR DE LION, known for its Cube line, now also features round jewelry : “Brand new to the collection are genuine freshwater pearls. Alongside an increasing number of natural stones, COEUR DE LION presents its first Pearl Edition. This conscious design choice is inspiring: Natural products contain all of Mother Nature’s colors, making every piece of jewelry one of a kind.”

As early as the 1980s, young designer Carola Eckrodt already experimented with industrial pieces and used them to create jewelry. A famous couturier was impressed by her unconventional creations at first sight. He purchased the entire first collection – which marked the beginning of the COEUR DE LION success story. Today, jewelry by Carola Eckrodt can be found in all corners of the globe. Together with her design team, she has followed her own vision for thirty years: graphically reduced designs meet finest quality materials and unusual color combinations again and again in new ways.

Today, COEUR DE LION delivers timelessly beautiful jewelry designs Handmade in Germany to jewelers in more than 25 countries. With a clear design language and a lively joy of color, the company has succeeded in making COEUR DE LION one of the few brands recognized immediately by customers. At the same time, it is increasingly invested in digital brand building. The brand is regularly honored with awards, such as the GERMAN DESIGN AWARD in 2018, followed in 2019 and 2020 by the GERMAN BRAND AWARD. Founded in 1987 and continuously expanded, the brand stands for joie de vivre through democratic luxury. In Stuttgart, there are meanwhile more than 150 employees from 31 countries, including 145 women.

For the jewelry of COEUR DE LION, only the finest quality materials are used. These include stainless steel 316L, crystals from Swarovski® and real gemstones such as amethyst, aventurine, hematite, onyx, rose quartz, carnelian, amazonite, smoky quartz and tiger’s-eye. COEUR DE LION also sets the highest standards when it comes to manufacturing. Several production steps are still lovingly executed by hand in the Stuttgart studio. GoSee : coeur-de-lion.eusallyhateswing.de

 
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