FROSTA is now advertising with the plain and simple question: “Do you cook with additives?” With just the right answer: “ We don’t either.” DIRK WEYER photographed the new campaign motifs for frozen foods manufacturer Frosta, who has done without additives in its products since 2003. The Europe-wide campaign with the claim ‘Like from you. Just from us.’ plus the totally revamped brand identity were developed by Hamburg-based agency Wynken, Blynken & Nod.
CREDITS
Client FRoSTA Tiefkühlkost GmbH
Production Markenfilm
Advertising Agency Wynken, Blynken & Nod
Creative Director Christian Baur
Art Buyer Yannik Nielsen
Post Production David Kowalski
Styling Jürgen Zimmerstädt
Photographer Dirk Weyer
About STUDIO DIRK WEYER
Dirk Weyer Photography + Motion creates complex visual worlds for still life and moving images for international clients such as Rimowa, Versace, and Lufthansa Exclusive. Dirk works in his own studio in Hamburg, with in-house post-production and project management. His work has earned him awards at the Cannes Lions, ADC, EuroBest, IF Design Award, D&AD Awards, and the prestigious Clio Awards.