DIRK WEYER photographs the new generation of MIELE built-in appliances including a smart oven for Select World Hamburg
GoSee member Dirk WEYER photographed the new generation of built-in appliances for MIELE. The agency was Select World Hamburg with Creative Director Will Matthews and Art Director Tina Knüppe. Production was in the hands of The Marmalade (film) & Dirk Weyer (photos).
With its new Generation 7000 of built-in appliances, Miele makes cooking easier and more intuitive than ever before: Ovens even come with an interior camera which endures extreme temperatures. Plus, a clever assistant makes sure the cake in the oven doesn't get too dry. The new hob units with full-surface induction from Miele allow cookware to slide effortlessly over ceramic glass. The products of Generation 7000 have already won multiple design awards before the market launch.
CREDITS
Client Miele
Production The Marmalade
Advertising Agency Select World
Creative Director Will Matthews
Art Director Tina Knüppe
Producer Cirsten Kessler
Post Production Dirk Weyer Photography + Motion
Photographer Dirk Weyer
About STUDIO DIRK WEYER
Dirk Weyer Photography + Motion creates complex visual worlds for still life and moving images for international clients such as Rimowa, Versace, and Lufthansa Exclusive. Dirk works in his own studio in Hamburg, with in-house post-production and project management. His work has earned him awards at the Cannes Lions, ADC, EuroBest, IF Design Award, D&AD Awards, and the prestigious Clio Awards.
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