DIRK WEYER produces the ‘Superpower Creativity’ campaign (stills + motion) for ADC Festival 2021 with gelatin dessert cake and Gold Nails for the agency Überground and Art Directors Club Germany

The ADC Festival 2021 is celebrating the ‘Superpower Creativity’ from 4 to 7 May – because creativity always finds a way, according to the claim of the organizer. The best-case scenario is a festival taking place at the Kampnagel theater in Hamburg with physical attendance. Still in planning is a hybrid format. Ultimately, ADC promises to organize a creative festival with the biggest (digital) line-up in the DACH region. DIRK WEYER photographed the campaign on commission for the agency Überground. The subject of choice was gelatin dessert in the form of a cake, held in place with a coveted ADC Gold Nail. The wobbly culinary delight is just one way to escape the pandemic. Retouch & post both came from POP Postproduction.

The ADC online gala at which the best works are honored in the area of creative communication can be seen on YouTube live and free of charge on Friday, 7 May, starting at 5pm. Further details are available via ADC.
CREDITS
Client     Art Directors Club für Deutschland (ADC) e.V.
Advertising Agency     Jo Marie Farwick (CCO & Founder), Überground
Art Director     Anita Müller, Überground
Copywriter     Anna Meissner, Überground
Post Production     POP Postproduction GmbH
Styling     Volker Hobl
Photographer     Dirk Weyer

  DIRK WEYER for ADC Festival 2021

 

DIRK WEYER for ADC Festival 2021

Campaign for Art Directors Club / ADC Festival 2021 by Überground. Campagin titel: Superkraft Kreativität. Photographed by Dirk Weyer Photograpy + Motion. Retouching + Postproduction by POP Postproduction. More information: https://www.adc.de/wettbewerb/wettbewerb/

  DIRK WEYER for ADC Festival 2021

 

DIRK WEYER for ADC Festival 2021

Campaign for Art Directors Club / ADC Festival 2021 by Überground. Campagin titel: Superkraft Kreativität. Photographed by Dirk Weyer Photograpy + Motion. Retouching + Postproduction by POP Postproduction. More information: https://www.adc.de/wettbewerb/wettbewerb/

  DIRK WEYER for ADC Festival 2021

 

DIRK WEYER for ADC Festival 2021

Campaign for Art Directors Club / ADC Festival 2021 by Überground. Campagin titel: Superkraft Kreativität. Photographed by Dirk Weyer Photograpy + Motion. Retouching + Postproduction by POP Postproduction. More information: https://www.adc.de/wettbewerb/wettbewerb/

  DIRK WEYER for ADC Festival 2021

 

DIRK WEYER for ADC Festival 2021

Campaign for Art Directors Club / ADC Festival 2021 by Überground. Campagin titel: Superkraft Kreativität. Photographed by Dirk Weyer Photograpy + Motion. Retouching + Postproduction by POP Postproduction. More information: https://www.adc.de/wettbewerb/wettbewerb/

About STUDIO DIRK WEYER

Dirk Weyer Photography + Motion creates complex visual worlds for still life and moving images for international clients such as Rimowa, Versace, and Lufthansa Exclusive. Dirk works in his own studio in Hamburg, with in-house post-production and project management. His work has earned him awards at the Cannes Lions, ADC, EuroBest, IF Design Award, D&AD Awards, and the prestigious Clio Awards.

0

0 Comments