Bad running conditions make for a wonderful running experience – and a great shoot result. For the brand GORE-TEX, MANUEL FERRIGATO photographed motivated runners on a cold & foggy morning, along wet streets and muddy trails.
In other words : Ideal weather. That is if you call shoes equipped with GORE-TEX Invisible Fit technology your own. They promise an optimum fit, they’re more comfortable to wear, and are guaranteed water-proof and more breathable. “Whether you’re a casual jogger, training for a marathon, or just love wearing athletic footwear, we won’t let weather slow you down. GORE-TEX Invisible Fit footwear offers the fit, feel, and style you love, together with the GORE-TEX GUARANTEED TO KEEP YOU DRY promise – especially for sneakers with knitted uppers.” according to GORE-TEX.
How it works? There are billions of pores in the GORE-TEX membrane. Each of these tiny holes is 20,000 times smaller than a drop of water. The pores ensure that the membrane used in all products in the original GORE-TEX product range is absolutely waterproof – so that rain and snow cannot penetrate. The same applies for jackets equipped with the GORE-TEX Paclite® technology, but also for running shoes with GORE-TEX Invisible Fit product technology. Which is why all of these products are GUARANTEED TO KEEP YOU DRY™.
Gore-Tex is the registered trademark of W. L. Gore & Associates, Newark, Delaware for a membrane made of polytetrafluoroethylene (PTFE or Teflon) that is impermeable to water but permeable to vapors, and is used in the manufacture of functional textiles. From the very beginning, the goal of the GORE-TEX brand was to support people actively pursuing their passions. Since 1976, the technologies of Gore have been used by numerous adventurers around the globe – and even on the moon.
The campaign was produced just outside of Munich with the support of Panorama Productions.
GoSee : gore-tex.com/de///invisible-fit-schuhe & manuelferrigato.com