Hyundai’s luxury brand GENESIS proudly presents its new SUV GV80. MARC TRAUTMANN photographed the campaign for the new GENESIS GV80 sport utility vehicle in the color matte white in Rotterdam, Amsterdam and on a private estate outside of Amsterdam.
At Genesis, the focus of the design process is on the passengers and their experience. Inspired by the Korean design concept of ‘the Beauty of the White Space’, the comfortable interior offers a place for rest and relaxation while you get from A to B in elegance and dynamism.
“Home is where the heart is. And the GV80 is where the new comfort is.” says GENESIS Worldwide.
The local producer was the Hotel Rebel Team from Rotterdam. Post production and CGI were taken care of by GoSee Member ZERONE GROUP. The agency producers were Nathalie and Yunn from Keystone Films Korea. GoSee : genesis.com & zerone-group.de & marctrautmann.com
CREDITS
Production Hotel Rebel
Producer Nathalie & Yunn c/o Keystone Films Korea
Post Production zerone
Photographer Marc Trautmann
CGI zerone
About MARC TRAUTMANN
CURRICULUM VITAE
Born in the 60´s
Grown up in the 70´s
Starting with Photography in the mid 80´s
In the late 80´s he started studies in Photography and Art History
In the late 80´s he started assisting and working for photographers in Germany and international.
Travel through Central and South America in 92´
Worked for Annie Leibovitz in 1994 on shoots in Paris and Germany.
Travel through South East Asia in 94´
After his travels he started to set up his own phtographers atelier.
His work was always influenced by Film Music, Fashion and Arts.
In his early days he worked for fashion brands, electronic music magazines and took pictures of Daft Punk, Air, Chemical brothers and many more.
He shot Fashion for Vogue Hommes, Optimum Magazine and brands like Drykorn.
His knowledge for car photography he gained from assisting to car photographers and travelling all over the world to shoot cars in landscape and architectual enviroment.
In his present time he is mainly shooting Cars and People.
Beside that he works on personal projects.
One is a lifetime project named “Cinemasopes fictional film stills”
Another one is off the Radar
Another one is secret areas