Frithjof Ohm + Pretzsch spent their summer nights in Rotterdam and Amsterdam to realize the launch campaign of the new smart fortwo and forfour electric drive models with BBDO Berlin. With a top-to-bottom concept of being an ultra-compact electric city vehicle, the new smart fortwo electric drive – meanwhile in the fourth generation – is now taking over city streets.
From the agency, Creative Director Fedja Kehl, Art Director Shelley Lui and Art Buyers Madeleine v. Hohenthal and Tanja Braune were in charge of realization.