GENESIS - UNCOMPROMISING BY DESIGN, with artwork by MP CURTET
GENESIS continues to take bold steps towards electrification – and the award-winning GV70 gets two distinct powertrains: now available as an all-electric sport utility vehicle.
“Introducing the GV70, a premium urban SUV sporting a design that maximizes the athletic elegance of Genesis: a dynamic driving experience, an interior that further enhances the beauty of white space, and state-of-the-art technology for connected vehicles.” GENESIS celebrates the launch of the GV70.
Innocean USA teamed up for the e-promotion once again with MP CURTET, French director and photographer duo based in Los Angeles, to realize these extremely atmospheric visuals of the ELECTRIFIED GV70. Thanks for the final look & feel go to FIXIP – masterfully underscoring the message to perfection.
Genesis is a brand of the Hyundai Motor Group, founded in 1967 by Chung Ju-yung. In 2015, Genesis was launched as a stand-alone brand.
GoSee : curtet.com & follow MP Curtet on Instagram @mpcurtet & fixip
CREDITS
Client: Genesis USA
Agency: Innocean USA
AD: Charles Gestner/David Mesfin
Production: MJ 68 and Barb Samson
Stylist: Sisters Styling
Creative support: @ lacreativeteam
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com
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