14.02.2023  •  Photographers NEWS

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Go break it in – SÉBASTIEN STAUB photographs the new FORD RANGER for the agency AMV BBDO London

For the pickup truck built by American carmaker Ford Motor Company – the legendary FORD RANGER – SÉBASTIEN STAUB photographed the campaign artwork presented here on commission for the agency AMV BBDO London. The all-new model has big shoes to fill : After all, its predecessor has been Europe’s best-selling pickup for eight consecutive years.

Go Break It In’ – The idea behind the campaign is that, like a new pair of jeans, a boxfresh Ranger needs to be broken in, or rather ‘driven in’, before it feels just right. 

AMV BBDO creatives David Westland and Jeremy Tribe, responsible for the campaign, tell us : “Our audience are the opposite of posers. They love the Ranger for its toughness and durability, like a battered pair of jeans. Ford were fully on board with us and the director Marcus Söderlund launching their brand-new model by scratching it, scraping it and generally giving it a real beating.”

The print and digital OOH campaign presents marvelous muddy shots photographed by Sébastien Staub. The motifs will be shown in more than twenty markets over the next twelve months.

By the way, the Ranger was tested by Euro NCAP at the end of 2022 to assess vehicle safety. It received five of the five possible stars. 

Ford Motor Co.’s Silverton Assembly Plant in Pretoria, South Africa, has already begun production of the new generation of Ranger pickup truck models – with an investment of $1.05 billion into the expansion and modernization of production capacity. Delivery of first vehicles to customers is planned for late spring 2023.

GoSee : sebastienstaub.com

 
Featuring: TRANSPORTATION
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
SEBASTIEN STAUB - Ford Ranger -  Go break it in campaign

SEBASTIEN STAUB - Ford Ranger - Go break it in campaign

 
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