“Just like everyone else, I was frightened when CGI first appeared in our industry nearly 20 years ago. We all thought it would be the end for us as photographers. Two decades later, we live in a changed world and are creating many more photos than in the past. Several of our fellow photographers are no longer in the business, but new streams of media and techniques have emerged at the same time as new ways of telling stories.
CGI is everywhere, and instead of fighting it, I’ve decided to embrace it as a tool. CGI is not the solution; CGI is part of the solution – another way of doing things. The vision is still what makes the difference. After all, you wouldn’t ask a writer to tell you the brand of pencil used.
Nowadays, some images are created fully in CGI and others partially. As creatives, we have to make it part of our thought process so that we can use the best solution possible for our projects. For several years now, we’ve collaborated with Curve Digital to create stunning images. With their studios in England and the US, we’ve worked on various projects – all with stunning results.
In these particular times, we really think we need to talk about how we can create new visuals. Our collective experience is crucial when we have to create from scratch; that is when experience is needed. Here are a few samples of what we’ve created. Please reach out to us if you want to learn more about our process. As I mentioned above, we’ve partnered with Curve Digital on many projects, but here is a selection of work with other big players in the industry. Enjoy the ride.”
Discover more work by Photographer and Director PATRICK CURTET on Instagram under @mpcurtet or on curtet.com.
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com