03.08.2023  •  Photographers NEWS

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INFINITI QX60 accessories film by Lisa LINKE c/o SEVERIN WENDELER

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Directed by Lisa Linke c/o Severin Wendeler for INFINITI

Director: Lisa Linke c/o Severin Wendeler
Client: INFINITI

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Lisa LINKE c/o SEVERIN WENDELER was in charge of directing the latest INFINITI commercial, which we present you here on GoSee. Creative direction was taken care of by Jesse J Echon & Chad Weiss, with art direction by Paxton Yue and copy/script by Marcus Cole (Producer: Brenda Liz De Guzman, Editor: Callahan Passmore, Color: Dan Dan Swierenga, Music: Animal Music).

Creative Director Jesse J Echon on the project : “An exciting new launch for an exciting new car. The brand aims its storytelling at an target audience accustomed to embracing life’s chaos head-on and doing it all with style and grace. This audience was personified through the lens of Claire. Her life is busy by design – and she’d have it no other way. This concept revolves around showing multiple Claire’s, each with their own multi-faceted lives, all using the Infiniti QX60’s wide array of accessories to suit their own specific needs and conquer chaos… again with style and grace.”

 
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