International advertising photographer Ale BURSET - #1 by Luerzer’s Archive for Photography - now at JSR AGENCY
JSR Agency is delighted to welcome the world-famous photographer Ale BURSET to the agency. For more than twelve years, the creative born in Argentina and based in Madrid has headed the LÜRZER’S ARCHIVE ranking of best advertising photographers in the number one spot. “His photography has a powerful visual impact achieved by obsessive light treatment and considered art direction,” says JSR.
His clowns for Burger King or campaigns for Heinz, Save the Children, Lavazza, Campari… have taken home awards worldwide – 43 of which alone at Cannes Lions. He has published four books of his work; his most recent publication ‘Baroque’ containing photographic interpretations of artists such as Caravaggio, Murillo, Ribera and Gentileschi.
Lürzer’s Archive has an exciting interview with the artist in which he explains his pet project ‘I am Pototo’. Ale BURSET: “This is a project that we approach with much love and one born as an anti-system project. I went into photography dreaming of becoming a fashion-and-celebs photographer, but life led me into the world of advertising, which makes me very happy. But it did not help when I wanted to do fashion. Because – as you can imagine – of certain prejudices. So one day, I thought: Who says that I cannot do fashion and celebrities? This led to the birth of ‘I am Pototo’, a showcase where I could do what I like and, at the same time, share the space with other artists, creatives, etc. This point makes ‘I am Pototo’ very interesting. And we can all grow and learn much more. Basically, ‘I am Pototo’ is a place where the only condition is: Let’s play! The idea is to enjoy the creative process with no conditions. The artists, creatives or guests have no restrictions on their creative powers. They have to enjoy themselves. It is like a free amusement park.”
GoSee : jsragency.com & luerzersarchive.com
CREDITS
Photographer Ale Burset c/o JSR Agency
About JSR AGENCY
JSR ARE A PHOTOGRAPHER, ILLUSTRATOR, DIRECTOR AND CGI ARTIST MANAGEMENT AND PRODUCTION AGENCY. Our people are select, we represent them because they prize their craft and excel at what they do; together we are a team capable of delivering across all platforms, formats and budgets. We put into each job the kind of heartfelt energy you’d expect from a creative management agency with designs on being the best. We get the thinking and do the thinking.
OUR TALENT TEAMS BRING CAMPAIGNS TO LIFE. The need to visually represent our world isn’t new, but the way we go about it is. We flex to deliver full service solutions. Whether it’s photography, illustration, CGI or branded content – we’ve got a fresh take for you.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
